Diy SEO is easier than you think, the basics anyway. So you’ve been reading up on the topic. You want to expand your online reach. Yet no one is really breaking it down for you like you had hoped.
This is the internet, it’s all supposed to be easy at this point, isn’t it?
No worries, we’ve got you covered. Today, we’re going to give you 5 tips on what you can do to get the basics set up.
DIY SEO Tips
Everyone is telling you to blog. You’ve resisted. You’re not comfortable with your writing.
Clearly, you have never heard of the “blog bug”. Blogging isn’t just great for your SEO, it’s addictive and a lot of fun.
You became a business owner because you’re an expert in your field. Talking about it has become second nature. After a few blog posts, so will writing about it.
Once you get the hang of writing with keywords and knowing how and when to jam in internal and external links, you’ll be surprised at how quickly your site climbs through the rankings. The more you blog, the more potential for ranking for long-tail keywords (go ahead, Google the term “long-tail keywords”). Combine this with the other tips, make it part of your weekly routine, and you’ll start getting traffic.
2. Plug it in, Plug it In
There are WordPress plugins for everything you could ever want. Want your site to go faster? There’s a plugin for that.
Want to increase how fast Google crawls your site? Plugin for that (with limited success I might add).
Do you want a plugin that optimizes images? Guess what? There’s a plugin for that.
While too many plugins will slow your site down, the purpose of plugins is a matter of convenience, especially for people, like you, who don’t know how to code.
A quick google search will help you find exactly what you need.
Other plugins to consider would be those that improve your site speed, as faster sites tend to rank higher… or rather slower sites definitely rank lower. We recommend installing a caching plugin like WP Super Cache to get a quick win and speed up your site. To set it up, you can follow this tutorial on ShoutMeLoud.
3. Social Media
This is a strange one when it comes to SEO, technically social shares don’t do much to get you higher in the search engines… BUT, what it can do is get you traffic, which Google can then use to measure site engagement, which definitely is a ranking factor. If social media is a thing for your industry (meaning people actually engage with your topic – local plumbing companies for example will have a hard time trying to get a social media following), then at least setup a twitter, facebook, & LinkedIn account. Then you can use something like the Social Networks Auto Poster plugin to link them together with your blog… so every time you publish a blog post, it automatically posts that new article on your social media accounts, it saves you a lot of time doing that manually.
Google My Business has become the creme de la creme of local SEO practices and should be at the top of your list for DIY SEO. Set it up (correctly) & get your address verified.
Check every online business directory you can think of, add your business, and make sure your NAP (= Name Address Phone) is up to date and accurate across the board (really really important). When done right, and provided the competition isn’t too hard in your local area/suburb/city, you could soon start showing up in the local map pack for a few relevant keywords.
Backlinks are still the most important ranking factor when it comes ranking on Google, these are links from other sites to your site, and those links preferably come from within relevant content on a site/page that has authority and power behind it (eg. it itself has a lot of backlinks). This is a massive topic, too big to get into right now, so I’ll refer you to Brian Dean’s epic post on building backlinks here.