What is SEO
SEO or Search Engine Optimisation is the process of boosting your rankings in the search engines, mainly relating to Google, Bing and yahoo.
As most people don’t look beyond the first page of Google, a good SEO campaign can make the difference between having a website that pulls in clients and leads on autopilot, or not being found at all.
How search engines work
Looking at the biggest one there is, Google, there’s a very complex engine at work 24/7 that calculates and churns through millions of sites to give them a place in the rankings.
This massive engine is powered by Google’s algorithm, this formula is a closely guarded secret and few people actually have access to it. By observing, experimenting and using pattern recognition, SEO firms are able to roughly figure out how the algorithm ranks the search results.
Here’s the short version: Search engines give you a rank in their listings by looking at the popularity of your site.
The popularity is calculated by a vast number of different factors, such as relevant content and titles, how many sites link to you, how relevant are those sites, what keywords are used to link to your site, etc.
What We Do: SEO Brisbane & Beyond
MangoMatter offers a range of SEO packages that will help your business achieve your online goals and dramatically increase the rankings and visibility of your website. We will research, recommend, and target a list of keywords with the purpose of turning your website into an automated marketing machine!
We don’t charge any setup fees, and we will not rope you into an expensive fixed term contract. All packages are billed on a month by month basis, giving you the options and flexibility you need.
“Working with Tom has been a great experience for our company. Not only was he open to our ideas, but his knowledge relating to web design and SEO strategies provided fresh insight for us, which created a functional, attractive site which many clients compliment. We couldn’t be more happy with the results from the SEO campaign; while Tom never guaranteed #1, we’re there and have been since he became involved. I have no hesitation in recommending Tom for web design and SEO, and have already done so many times to business colleagues looking for an edge in their online presence.”
Going from the 2nd page of Google to the 1st can increase your website visits by a factor of 1500%, pulling in more clients than ever before!
To create a successful SEO campaign, we need to understand the goals and primary purpose of your website, this will determine what search phrases to go for and how to structure the campaign.
We do a thorough analysis of your competitors and research the best keywords/ search phrases to target.
We will analyse your site and suggest web copy changes and possible structural adjustments to make your site as Google-friendly as possible.
We will start building high-quality backlinks to your site from a variety of other web properties like blogs and high-authority sites. We reach out to bloggers and webmasters with content, and getting brand mentions and valuable links in return.
We’ll give you a Live Tracking Link so you can check and follow the daily progress of every single keyword in your campaign.