How Typography Affects Conversions

By March 15, 2014 Marketing

Going deep into conversion science, great post on fonts and conversions!

I know what you are thinking.How the heck does typography affect conversions?Well, certain font types will affect peoples decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville.

Image courtesy of quicksprout.com

Matthew Rogers

About Matthew Rogers

I love everything visual & digital, from photography to graphic design and special effects.