Frequently Asked Questions By Our AdWords Clients
What is the difference between AdWords & SEO?
The primary difference between SEO and AdWords is that you pay for your clicks with AdWords. That being said, SEO is now a competitive arena that requires time, money and expertise to get right. For businesses that are looking for instant results, AdWords is our preferred channel. By using AdWords we can instantly have ads at the top of Google search result pages to test keywords within a couple of days. Often with our clients, we will start with AdWords, find keywords that drive business outcomes and then use that information for an SEO campaign.
I have been burnt before by an agency doing PPC management, why are you different?
Usually, when I hear this it comes as a result of a client having worked with a churn and burn agency. Their business model is not getting you results, but rather retention. Often when pushed, they will offer discounts to keep you on board.
Our model is different as we believe in long-term relationship building and providing holistic digital marketing solutions. As a result, our focus is on getting your business outcomes, not keeping you on a hamster wheel.