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Marketing

boost conversion rate

7 Tips to Boost Your Conversion Rate

By | Marketing

Conversion rate = the number of visitors that take action on your website divided by the number of total visitors, in a given time interval. Whether that action is to buy a product or maybe click through to another page. If 10 people signed up on your website from a total…

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7 Ways To Use Emotion To Drive Conversions

By | Marketing

MarketingLand has posted a great article on different ways to up your site’s conversion rate. While it doesn’t have any specific practical steps, it definitely gets you in the right mindset to make some positive design changes that can impact the way visitors interact with your business. Illogical and unlikely…

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Local SEO: The MangoMatter Guide

By | Marketing

Local SEO. It’s a term that’s always shrouded in mystery. Why do people insist that every business with a physical location needs it? When it comes to local SEO, the questions always revolve around the what, how and why. This guide will teach everything you need to know about local…

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LinkedIn Ads for B2B marketers

By | Marketing

LinkedIn isn’t usually the place people advertise on, though if you’re doing any B2B marketing, don’t underestimate the power of their platform. Personally I haven’t tried LinkedIn ads yet, so I can’t give you any pointers on how to best leverage the system. Though if you’re thinking of new ways…

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